All you need to know about Project-B

All you need to know about Project-B

July 2013

Project-B is the third baby of mum-of-two and PR Agency Managing Director Amber Bamford. After many years working in the baby industry, Amber's own pregnancy journey made her realise the amount of overwhelming and often confusing information that mum-to-be faces throughout her pregnancy journey. Noticing forums full of confused women trying to decipher mixed messaging lead to Amber setting up Project-B, a monthly wellbeing box that contains essential advice and products for each stage of pregnancy.

Amber, who is 37, and lives in Northamptonshire is mum to two children and created Project-B to help other mums feel confident and informed. The first of its kind, Project-B is fast becoming the pregnancy must-have, with thousands of subscribers and Facebook fans alike. Amber believes the quick success of Project-B is down to providing easy to understand information and great products to try, all beautifully packaged and delivered to your door.

Amber says: "Having a baby is one of the biggest milestones for any woman but with a million different websites and companies offering advice and products it can easily become overwhelming, and almost scary, to know what to do or buy. I wanted to demystify some of the confusion, showing parents-to-be the different choices available, in an easy, relaxed and informed manner. Project-B is all about supporting the wellbeing of mums-to-be by offering essential information and products at the right time."

Project-B combines Amber's experience of working in both the wellbeing and parenting arenas, plus her knowledge as a qualified fitness instructor and her personal love of wellbeing products.

Amber goes on to say: "Pregnancy is also often a time to explore things and Project-B offers the chance to cost-effectively do that. We have linked up with brands old and new, giving mum-to-be the chance to try their products and give feedback on a platform the brands are really listening to."