Fortify yourself this winter with nutrimum!

Fortify yourself this winter with nutrimum!

January 2016

The cold winter weather has finally set in and Christmas is now a distant memory. No doubt many of you will be getting into the swing of the New Year with a health kick – whether it be through diet or exercise regime. Whatever your new year’s resolution, if you are pregnant or breastfeeding, the important nutrient for this season is vitamin D.

This powerful vitamin is needed to keep bones and teeth healthy in both mum and baby.1 A recent nutrimum survey showed that only 1 in 3 pregnant and breastfeeding women are aware of the role of vitamin D in pregnancy and breastfeeding, 2 "There is definitely a gap in awareness around supplementing during breastfeeding as well as pregnancy – recent data showed that as many as 67% of women didn’t realise they should take additional vitamin D whilst breastfeeding. Vitamin D deficiency can cause rickets and heart disease in babies,” comments consultant dietitian and nutritionist, Lucy Jones. The government recommendation is 10 micrograms (μg) per day throughout pregnancy and breastfeeding.3 Now that we’re right in the middle of winter mums need to be more vigilant than ever to ensure that they are achieving their daily dose of vitamin D!

There are now a variety of ways to help you get your daily intake of vitamin D. Nutrimum bars, for example, are a convenient alternative to mums’ daily supplements, making it easy for women to get their nutrients required during pregnancy and breastfeeding everyday. One nutrimum bar per day helps mum meet Department of Health recommendations, providing 100% of the reference nutrient intake (RNI) of folic acid and vitamin D during pregnancy and 100% RNI of vitamin D during breastfeeding, as well as other key nutrients such as iron, omega 3 (DHA) and iodine.4


For more information about nutrimum please visit:

The nutrimum range is available in selected Mothercare and Boots stores, Boots online as well as online at From February 2016 nutrimum will also be available from selected Tesco stores.



1. NHS Choices. Vitamins and minerals – Vitamin D [Online]. Available at: Accessed: January 2016.

2. nutrimum. ‘nutrimum Knows Best Survey’ of pregnant and breastfeeding women. July 2015. Data on file.


3. NHS Choices. Vitamins and nutrition in pregnancy [Online]. Available at: